You are capable in every other area of your life.
You want your body and health to reflect that.
Lifestyle coaching to help you feel stronger, healthier, more confident and more in control of your body and your routine.
I start with where you are now, what you want to change and what your life actually looks like.
From there, I build your training, nutrition, movement and recovery around you, helping you improve your body composition, strength, energy and health without making fitness take over your life.
My aim is simple: help you look better, feel better and build a lifestyle that keeps moving you forward.
YOUR LIFE IS UNLIKELY TO BECOME QUIETER
You know what you want to achieve. The frustrating part is not being sure what you actually need to do to get there.
Coached by Campbell gives you a clear plan, the right level of support and straightforward guidance on what to focus on next, so you can make progress with confidence and build a routine that works around your life.
- You want to feel leaner, stronger or healthier without fitness taking over your life.
- You want your training and nutrition to have a clear purpose instead of relying on guesswork.
- You want a plan that can work around your job, travel, family and social life.
- You want to understand what happens after fat loss, not simply begin another short-term diet.
- You want clear guidance, accountability and support to keep moving forward.
THE LIFESTYLE PROGRAM
YOUR GOALS. YOUR LIFE. A PLAN BUILT AROUND YOU.
Your plan should reflect you.
Your starting point, goals, training experience and lifestyle all affect what the right approach looks like. Inside The Lifestyle Program, your training, nutrition and support are built around those factors and adjusted as you progress.
That means the plan can evolve with you, rather than expecting you to keep following the same approach when your needs change.
GRANT LOST 12 KG AND REACHED THE STRONGEST CONDITION OF HIS LIFE AT 52
DEFICIT — 12-WEEK DIET
Grant was already training regularly, but he lacked a clear structure and direction. Across a 12-week dieting phase, his training, nutrition and weekly adjustments were organised around reaching photoshoot condition. He lost 12kg, reached the leanest and strongest shape of his life, and inspired his children to begin training and pursue healthier lifestyles.
WHO COACHING IS FOR
READY FOR STRUCTURE, NOT ANOTHER QUICK FIX
You do not need to be perfect before you start. You do need to be ready to follow a clear structure, communicate honestly and keep making adjustments when life changes.
“You’ve never once made me feel judged. No matter what question I ask, you always take the time to explain things and help me navigate them.”
CLAIRE LOST 14 KG AND REBUILT HER CONFIDENCE AFTER INJURY
PHASE 1 — 26-WEEK DIET
Claire began after an injury had interrupted her training and affected her confidence. Across a 26-week dieting phase, I rebuilt her training around what she could do, adjusted her nutrition as progress changed and supported her return to consistent movement. She lost 14kg, rebuilt her strength and confidence, and created a structure she could maintain around work and everyday life.
MEET YOUR COACH
I’m Dan Campbell. For the past eighteen years, I have coached people to lose fat, build muscle, become stronger and improve their health.
Most of my clients had never worked with a coach before. My role is to understand your starting point, remove unnecessary confusion and help you make the decisions that move you forward.
I will explain what we are doing, listen when something is not working and use your progress to keep developing the plan.
WHAT COACHING GIVES YOU EACH WEEK
UNDERSTAND YOUR STARTING POINT
I start by understanding where you are right now.
This gives me the information needed to build a plan that actually works in your life.
BUILD YOUR STRUCTURE
REVIEW AND ADJUST
“I thought I knew what eating healthy was… but I was actually putting on weight.”
Find Your Starting Point
There is more than one way to work with Coached by Campbell. Choose the level of support that matches your goals, experience and how much coaching you want.
01 · FREE THE LIFESTYLE RESET BEST FOR: A CLEAR STARTING POINT
A free starting point to help you build structure around your training, nutrition and lifestyle.
02 · SELF COACHED
THE LIFESTYLE BLUEPRINT
BEST FOR: FOLLOWING THE CBC SYSTEM INDEPENDENTLY
Follow the CBC system independently with the phase-specific programme that matches your current goal.
03 · GROUP COACHING THE LIFESTYLE CHALLENGE BEST FOR: ACCOUNTABILITY, COMMUNITY AND COACHING SUPPORT
Get clear structure, regular accountability and coaching support within a supportive group environment.
04 · PERSONAL COACHING
THE LIFESTYLE PROGRAM
BEST FOR: PERSONALISED COACHING THROUGH THE RIGHT PHASES
Fully customised 1-to-1 coaching, including a customised meal plan, customised training programme, weekly accountability and ongoing adjustments.
Different people need different levels of support. Choose the option that matches your goals, experience and the amount of coaching you need right now.
PERSONAL COACHING
THE LIFESTYLE PROGRAM
ACHIEVE THE RESULT AND KNOW HOW TO KEEP IT
The Lifestyle Program is CBC’s flagship 1-to-1 coaching system. It is built for people who want the highest level of personalisation, accountability and decision-making support.
Your coaching is built around your individual goals, progress and circumstances, with your training, nutrition and wider plan adjusted as you progress. The aim is not only to reach your current goal, but to help you maintain your results and continue moving forward through the appropriate phases.
YOUR COACHING CAN INCLUDE
- A fully customised training programme
- A customised meal plan and nutrition strategy where appropriate
- Weekly check-ins, progress monitoring and feedback
- Ongoing adjustments to training, food, movement and recovery
- Direct problem-solving when work, travel, stress or family life changes
- Clear decisions about what phase should come next
BUILT AROUND THE INDIVIDUAL
Grant lost 12kg across a 12-week dieting phase while preparing for a photoshoot. Claire lost 14kg across a 26-week dieting phase while rebuilding confidence after injury. Their detailed journeys above show how the system adapts to different starting points rather than forcing everybody through the same plan.
PROGRAM OR CHALLENGE?
Choose the Lifestyle Program when you need coaching continually adapted around you. Choose the Lifestyle Challenge when you want structured group coaching, community accountability and coaching through the Lifestyle Blueprint without full individualisation.
“I could not wait to tell you I slept through the night. It’s been so long. I feel like I could take on anything today”
GROUP COACHING
THE LIFESTYLE CHALLENGE
The Lifestyle Challenge is a 12-week coaching programme for people who want more structure, accountability and support around their goals.
It is designed to help you build a routine that fits your life, stay consistent with your training and nutrition, and make steady progress without feeling like fitness has to take over everything else.
You’ll have clear direction on what to focus on, regular coaching to keep you moving forward, and support when things do not go to plan. The aim is to help you feel more confident in what you’re doing, understand the process better and build results you can continue with beyond the 12 weeks.
The Lifestyle Challenge gives you more support and accountability than The Lifestyle Blueprint, while remaining distinct from the fully personalised experience of 1-to-1 Coaching.
How the Lifestyle Challenge Works
- 01 · JOIN: Secure your place and complete your starting information.
- 02 · FOLLOW: Receive clear training, calorie, protein and nutrition guidance.
- 03 · REVIEW: Check in, ask questions and receive coaching adjustments.
The group adds extra support and accountability when life gets busy.
Why the Lifestyle Challenge Works
- Sustainable dieting without extreme restrictions
- Balanced nutrition tailored to your goals. Whether you choose deficit, reverse, maintain or muscle build
- Simple strength workouts you can complete in under 45 minutes
- Supportive community of like-minded professionals to keep you accountable
Real Client Journey
Chenyse’s Transformation
Chenyse, 35, Events Professional a client journey through deficit, reverse, maintenance and the next phase of the Lifestyle Challenge.
88.8 kg
77.4 KG
Change So Far
-11.4 KG
Group = structured guidance with community
The Journey So Far
Phase 1
24-WEEK DEFICIT
Reduced from 88.8kg to 76.0kg while building better structure around training, nutrition, movement and routine.
Phase 2
16-WEEK REVERSE
Food increased by 1,100 calories per day while she focused strongly on training and maintained her progress.
Phase 3
8-WEEK MAINTENANCE
Maintained her results for eight weeks with more food, flexibility and a sustainable routine.
Phase 4 — Second 16-Week Deficit
Chenyse is now beginning her second 16-week deficit as she continues towards her long-term goal of 65kg.
“I plan to keep working with you even after I reach my goal because this is about maintaining my results, not starting over again.”
SELF-COACHED PROGRAMMES
THE LIFESTYLE BLUEPRINT
The Lifestyle Blueprint is the self-coached route through the CBC system. Choose the eight-week phase that matches your current goal. Every programme includes a complete training plan, calorie and macro calculations, sprint and cardio setup, and clear instructions for the adjustments to make throughout the eight weeks.
01 · 8-WEEK PHASE
DEFICIT
Reduce body fat with a structured calorie deficit while maintaining training quality, strength and routine.
02 · 8-WEEK PHASE
REVERSE
Increase food gradually after a dieting phase, restore flexibility and transition without losing control of your progress.
03 · 8-WEEK PHASE
MAINTENANCE
Consolidate your results, build consistency and learn how to maintain your body composition without constantly dieting.
04 · 8-WEEK PHASE
MUSCLE BUILDING
Train and eat with purpose to build muscle, improve performance and make productive progress beyond fat loss.
Choose the eight-week phase that matches your current goal. Each individual phase is a £29.99 one-off purchase.
SELECT YOUR PHASE — £29.99 EACH
Stripe will collect your email securely at checkout for programme delivery.
CLIENT EXPERIENCE
WHAT PEOPLE SAY
FOUR VOICES. FOUR DIFFERENT WAYS COACHING HELPED.
“Working with you has really helped me to create better habits, structure my life around high stress times and has helped me to better understand myself, my bad habits, red flags and this has really helped me to build the confidence within myself.”
CBC CLIENT“I learned that I could eat more and lose weight I was even able to eat carbs while still seeing results. It was shocking to me!”
CBC CLIENT“I honestly couldn’t have done it without you. You’ve helped me become stronger, more confident, and proud of what I’ve achieved.”
CBC CLIENT“I plan to keep working with you even after I reach my goal because this is about maintaining my results, not starting over again.”
CBC CLIENTFREQUENTLY ASKED QUESTIONS CHOOSE THE RIGHT LEVEL OF SUPPORT
Who is CBC for?
CBC is for someone who wants to work towards becoming the best version of themselves while improving their health. Becoming stronger, healthier and more confident can help you show up better for your family, at work and in everyday life.
What makes CoachedbyCampbell different?
CBC looks beyond just your workouts or calories. Training, nutrition, movement, recovery and consistency all work together to create a plan that supports your goals and your wider life.
What if I already know how to train and eat well?
That’s a great starting point. If you want a structured system to follow independently, The Lifestyle Blueprint gives you a self-coached option. If you want more accountability, consistency, structure and ongoing adjustments based on your progress, that’s where CBC coaching adds more value.
Why choose 1-to-1 Coaching?
1-to-1 Coaching gives you the highest level of personalisation, accountability and feedback, with your plan continually adjusted around your progress, goals and lifestyle.
How personalised is 1-to-1 Coaching?
Your training, nutrition, targets and priorities are built around you and adjusted as you progress. You’re not simply given a generic plan and left to follow it.
What happens during a typical week of coaching?
Your week starts with your check-in, where you’re given clear guidance on exactly what to focus on. We have a midweek touchpoint, and you can contact me via WhatsApp if any coaching-related issues come up. At your next check-in, we review the week, make any necessary adjustments and set you up for the week ahead.
Can coaching work around work, family, travel and social occasions?
Yes. Those things are part of your life, so they need to be part of the plan. The aim is to build a structure that helps you make progress without fitness taking over everything else.
What do I need to get the most from coaching?
You don’t need to be perfect, but you do need to be willing to follow the plan, communicate honestly and take action on the feedback you’re given. Coaching works best when we can work together consistently and make adjustments based on your progress.
How do I keep my results after a diet?
One of the biggest benefits of the Campbell system is that we plan beyond the diet itself. We don’t just plan your Deficit. We plan what comes next, whether that’s a Reverse, Maintenance or Muscle Building phase, so you can maintain your results and continue progressing.
READY TO BUILD A BODY THAT REFLECTS WHAT YOU ARE CAPABLE OF?
If you want the highest level of personalisation, accountability and ongoing adjustment, apply for the Lifestyle Program. I’ll review your goals, starting point and the support you need.
If group coaching is the better fit, the Lifestyle Challenge gives you 12 weeks of structure, WhatsApp support, community accountability and coaching through the Lifestyle Blueprint.
NOT READY FOR COACHING YET?
BEGIN WITH THE LIFESTYLE RESET
FREE
THE LIFESTYLE RESET
The Lifestyle Reset brings the foundations of the CBC system together in one free starting point. It combines practical guidance for training, nutrition, food tracking and the habits that help you make consistent progress.